Created through the Indoor Recess student competition with Big Spaceship. Brief provided by Disney Music Group.
Disney Music Group
Account Manager: Bryn Williams | Project Manager: Rachel Banks | Strategists: Marcus Gallardo & Daniela Bernal | Art Director, Illustrator + Storyboard Art: Amanda Vigdor | Copywriters: Kara McKenna & Skyler Abruscati
Busy schedules and inter-generational differences are the biggest barriers to parent-child bonding. Plain and simple, parents want to be kids–with their kids, to relive their own Disney childhoods and share it with their children. Let’s hit rewind and play at the same time with the launch of a new Disney Alexa Skill.
With the magic words, "Alexa, time travel with Disney”, fans get a Disney Music “On this Day” fact followed by a curated playlist of past Disney classics or a glimpse into new Disney music releases.
“Relive the Magic”
A mother is transported back to her childhood through the magic of play with her daughter and the Disney Hits playlist.
Your Day in Disney Music History
Disney Hits Time Machines will be deployed to Disney Springs, Downtown Disney, and outdoor malls across the country to bring the magic of music and Alexa to families.
