Art Direction | Rebrand | Camp ADventure student competition hosted by the AdClub at VCU | Summer 2020
International Centre for Missing and Exploited Children
Account Manager: Grace Becker | Strategists: Niharika Verma & Sean Leary
Creatives: Kevin Pham, Amanda Vigdor, Hannah Hartstein, Caitlin Sherman
The International Centre for Missing and Exploited Children is an organization that does important work but has no brand recognition. When we were asked to rebrand ICMEC, we knew we had to make people aware of the resources they provide and help people take action. People want to help fight for causes they believe in but aren’t sure what they can do to actually make an impact. But with the right mentor, anyone can be a hero.
What does it mean to be a hero? Heroes stand against injustice to save the most vulnerable members of society: children. Predators lie in wait for an opportunity to exploit and endanger these children. Whenever a child is endangered, there are people fighting behind-the-scenes to save them. Everyone who plays a part in a child’s rescue becomes a hero.
Together, they're CAPE: Children's Advocates Protecting the Exploited.
Before
The International Centre for Missing and Exploited Children
After
CAPE: Children’s Advocates Protecting the Exploited
New site, same mission
CAPE is all about accessibility and education, so we made it easier to access resources, register for training sessions, and to learn more.
Cape Global
Child abduction and exploitation is a global problem that requires local ambassadors to lead education and awareness initiatives internationally.
CAPE’s global chapters allow trained leaders to convene CAPE-certified child heroes on social media and stay aware of the challenges faced at home and abroad.
