Art Direction + Graphic Design + Content Creation + Experiential | Fall 2019–Spring 2020
Ulta Beauty
Ulta set out to release a new lipstick line with colors so bold, they speak for themselves. You know, just like the women the line was designed for. So, what better way to launch the product than to bring women together through social media and an in-person pop-up in Central Park.
Don’t give in. Give Lip.

Red has a long history as a power symbol.
So when it's time to speak up, no other hue will do to raise hell.
How do you #GiveLip?

A mirror to make yourself heard
Lipstick messages are left in women's restrooms to spark action, then brought to life on a Central Park display to share with the world and inspire.


