the goal
INCREASE RELEVANCE
Increase the relevance of the MAC brand in the US
BUILD RELATIONSHIPS WITH A NEW GENERATION
Increase the breadth and depth of MAC US relationships
the PLAN
INCREASE RELEVANCE
Remind them of who MAC is and commit to creating culture.
BUILD RELATIONSHIPS WITH A NEW GENERATION
Connect with niche communities & extend relationships to the new faces of influence: Gen-Z.
Social Reel
Organic Social Content Creation
Each month we created over 20 pieces of content in-house while curating and cultivating content from M•A•C Artists and microinfluencers for our feeds. We covered everything from product launches and tutorials to brand-building with the help from in-store associates.
From launch through June 2023, we produced over 100 unique pieces of content in-house and on-the-streets at M•A•C storefronts. Overall, we’ve posted over 400 unique assets.
Nostalgic AF, Instagram In-Feed Stills Series, February 2023
Clueless-Inspired
Legally Blonde-Inspired
Miss Congeniality-Inspired
Flower Power, Instagram Carousel, March 2023
Perennial Products, Instagram In-Feed Still Series, April 2023
KPIs
Instagram Followers
TikTok Followers
July 2022–Present
Who Did What
Amanda Vigdor, Associate Art Director
Cailin Boegel, Copywriter
Marisol Gallardo Ioya, Content Creator
Catherine Sheehan, Senior Art Director
Alexandra Askot, Creative Director
Nicole Waxenblatt, Vice President, Group Creative Director